Shenzhen, China // 深圳, 中国
2022 // 280 sqm
Perched atop the 51st floor, the showroom boasts panoramic vistas of Shenzhen's skyline, creating a backdrop that is as impressive as the eyewear it showcases. Situated in Futian's CBD, it is conveniently located at the heart of the city's commercial hub, easily accessible to both local and international visitors.
Upon entering the showroom, visitors are greeted by a sprawling open space that seamlessly combines style and functionality. Custom-made product displays subtly divide the showroom into distinct zones, each dedicated to a unique brand experience. Explore the multi-brand area, immerse yourself in the allure of Ray-Ban, and discover the world of Oakley—all within this expansive showroom.
The design palette is a harmonious symphony of textures and materials. Vertical surfaces are adorned with warm, striped wood brown panels, providing a tactile and visual delight. Round pillars are encased in metal boxes, creating branded niches that celebrate eyewear craftsmanship. Above, the faux ceilings made of aluminum stripes with wooden patterns that adds a touch of sophistication. Throughout the space, metal and leather details enrich the tactile experience, from furniture to retail displays. Underfoot, carpet tiles in a neutral dark grey tone create an inviting path of exploration.
A groundbreaking addition to the showroom is the Essilor Vision Centre—an area dedicated to testing sight and lenses properties. Here, we introduce the exclusive and captivating Stellest Vision Wall. This unique feature combines round niches for the display of lenses and glasses with an enchanting backdrop of infinity LED mirrors. LED fans add an element of wonder, projecting 3D images, videos, and holograms. The concentric pattern pays homage to the intricate details of Essilor's world-renowned eye lenses, making it a captivating centerpiece that draws the attention of diverse customers, including children, who have a dedicated area nearby for kids' glasses.
Behind seamless push-pull doors, a discreet area houses workstations for up to 10 staff members. This space is designed for productivity and focus, ensuring that the operational aspects of the showroom run smoothly and efficiently.
One of the standout features of the showroom is its innovative lighting system. Spotlights and floodlights are mounted on magnetic stripes, offering effortless adjustability and flexibility in the layout of displays. This system allows precise control over lighting, including color, temperature, intensity, and zoning. Lights can be managed remotely, independently, or as clusters, providing a customized and immersive experience for visitors.
“The ESSILORLUXOTTICA showroom in Shenzhen is more than a retail space—it's a journey of discovery, a celebration of craftsmanship, and a testament to innovation. With its captivating design, panoramic views, and interactive elements, it creates an environment where vision and style converge, and every visit is an unforgettable experience.
team Freddy Curiél, Deborah Campana, Viki Ferrari, Claire Zhu, Aaron Huang
photos by Lapis Bureau
client LUXOTTICA Wholesale Shanghai co., ltd.
construction Citivision Design Construction Group
suppliers Arch17 (procurement), Arkee (furniture), Burgeree (acoustic panels), Chaoting (lighting)